Hate it or love it, Google is a great place for business. The search engine giant has committed itself to provide information that benefits both businesses and users. Google provides various platforms for businesses to list their business and attract suitable people to their businesses. SEO tools from Google can help businesses to rank high in the search engine.
Google has a lot of tools to help business to find the right customers. From optimizing websites to managing local business listing, Google has it all. Only thing is that you utilize these tools to provide maximum value to the customers and this value creation is what Google looks out for.
Here are the Top 10 Free SEO Tools from Google.
1. Google Analytics
The Google Analytics is a free web analytics service that tracks and reports website traffic. Also, Google Analytics allows users to gather high-level, dashboard-type data as well as more in-depth data into the report set.
Google Analytics can detect poorly performing pages with tools such as funnel visualization, where visitors came from, their duration on the site and their geographical location. If integrated with AdWords, users can review online campaigns by tracking goals and conversions. and the quality of landing pages.
2. PageSpeed Insights
Page speed is an important part of Google’s ranking algorithms. Studies have shown that 70% of people will quit the site if it takes more than 3s to load. This increases bounce rate and subsequently affects ranking.
Thanks to Google PageSpeed Insight, now optimizing page speed is easy. This free tool allows you to analyze page loading speed of your website both on the desktop and mobile versions. The PageSpeed Score ranges from 0 to 100 points. A score above 85 points indicates faster responses. The score for mobile devices needs to be above 90. Since, mobile users are increasing, creating a mobile-friendly site is important.
The tools also suggest recommendations to improve the score of your website. Most recommendations include leveraging browser caching, reducing server response time, optimizing images or minifying codes and scripts. It also has a browser extension for Chrome and Firefox.
3. Google Search Console
Search Console (formerly known as Webmaster Tools) is a free service for webmasters. You can learn a great deal of information about your site and its performance in Google search engine.
The tool helps to find out if your site has any crawling errors, broken links, penalties and more. You can also see how many pages are indexed, test your robots.txt, sitemaps or structured data.
You can also see backlinks and internal links. The tool also allows you to clean up (disavow) those backlinks which hurt your SEO.
4. Google Keyword Planner
The Google Keyword Planner is a useful tool for building strong keyword lists. A free feature within AdWords, Keyword Planner allows you to search for keyword and ad group ideas, see how a list of keywords might perform, and even pool keyword lists to create new keywords. Moreover, it can also help you choose competitive bids and budgets to use in your campaigns.
5. Tag Manager
Google Tag Manager allows you to integrate your site with many of the most common site tags. No need to wait for your developer to code it into the site, hell yeah!
Tags are snippets of code which are integrated into a site to collect information. You can use tags for all sorts of needs including heat maps analysis, form submissions analysis, conducting surveys, doing remarketing and tracking traffic or behavior of users.
6. Google Trends
Google Trends is an online search tool to analyze how keywords, phrases, and topics trended at a specific time. With the knowledge of what is trending and where you can create amazing content.
You can analyze up to 5 words or topics simultaneously in Google Trends. Results are displayed in a graph called “Search Volume Index” graph. You can get historical, geographical and currently trending data.
7. Google Places for Business
Google places for business is a listing in the search engine about a business. This listing can be optimized by the business owner using Google My Business pages. This is integrated with Google Maps in order to provide local business listings. With this, you can significantly optimize local SEO.
You can add or edit descriptions, business timing, contact details, and images and even promote your businesses.
Although this sounds similar to Google+ business, the unique feature is that the business gets listed in local searches and Google Map.
8. Google Consumer Surveys
Google Consumer Surveys allows business to do customer research much faster and reliable way. You can get to know how users think about your site. You can get valuable information, that too in real time, which can be used to improve your site’s performance.
They have both free and paid versions to cater your needs. Unfortunately, most useful features
9. Content Experiments
Google Analytics Content Experiments has been evolved from Google’s Website Optimizer. It’s a part of Google Analytics tool and not a stand-alone tool.
It’s an A/B testing tool. The unique feature is that you can have up to 10 versions of the same page delivers to users from separate URL.
With this tool, you can experiment with layouts, colors, fonts and more to understand which design gets the most CTR. This way you can design web pages that bring in the most conversion.
10. Google Alerts
Google Alerts is a content notification service. Users’ gets email catered to their specific needs when new content comes. These include pages, topics of your choice and the latest news on atopic or company you like.
Business can set up customized alerts for mentions of brand name, website or other important keywords. Business can also track competitors and their activities online.
Google has a lot of tools to simplify tasks online for businesses and users alike. These 10 free SEO tools from Google are some of the important tools that a business needs to rank first in the search engine.
Follow Search Engine Nation to get latest news and update on SEO, SEM. PPC, SMM, Email Marketing and more.