Google is the largest Search Engine in the world. The search engine giant is very much committed to its mission to organize the world’s information and make it universally accessible and useful to everyone. Moreover, Google offers many free platforms and services to both business owners and users for this purpose. Sometimes, scammers make use of this free platforms for their advantages.
Moreover, fraudsters are known to threaten business owners posing as agents from Google to pay them for the services which are otherwise free from Google. Scammers claim that they can help business to rank in Google searches or optimize their My Business pages and charges money. This has frustrated many small business owners and Google is all stepped up to take legal actions against them.
Google has taken numerous action against scammers, in the past. They have penalized or banned websites and business and even took lawsuits against them. This is all part of Google,s mission to give users a good user experience.
In its blog on 23 May 2018, Google has mentioned its plan to curb scammers and even listed the names of scammers for legal action. This is a welcome move by Google. By implementing tools and mechanism to report scammers, businesses can leverage the most from the search engine.
Google is taking legal action against Kydia Inc, BeyondMenu, Point Break Media, LLC, and Supreme Marketing Group. By taking legal actions, other fraudsters will be warned that Google will not hesitate to take lawsuits against them.
In addition, Google has also developed automated techniques to identify scammers associated with Google accounts. They’ve also created a new tool that lets business owners report scammers and provide relevant information to take necessary actions against them.
Google’s recommendations for small business owners
Verify whether someone is from Google.
Claim Google My Business pages for free
Report unwanted callers
Don’t respond to robocalls
Use the Do Not Call Registry
Google My Business third-party policy
Google has introduced a third party policy to report violations in GMB. The policy also covers provision to include those agencies that manage GMB pages. But Google won’t interfere in the case of breach of contract between the business and third party. Read more here.
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