Some digital marketers point to the intentional death of email marketing due to the growth of social media advertisements. This biased opinion may have resulted from:
- improper use of email marketing strategies
- the fact that recipients failed to relate to the mailer
- unsubscribers and declining interest
- wrong format
The thing is that this list can go on and go on! There are a thousand reasons why email marketing has failed for you. We will cover this in a separate article.
According to the latest study by Ascend, 56% of digital marketers say that the success of email marketing is commonly restricted by the lack of relevance to the customers. This is the major reason why many find email marketing as a failure.
According to another recent study, company failure is attributed to untiring sending emails. About 80% of its recipients claim to have canceled email subscriptions as a result of receiving too many emails. This way, it’s necessary to cut back the number of emails. Also, remember not forever be bombarding customers with email related to the business.
Email marketing has a lot more advantages to digital marketers than anticipated. Once used effectively, email marketing helps to leverage sales, generate new customers and potential leads and facilitate customer retention. Whereas, social networks must engage with the target audience to convert them into customers in the first place. This takes a lot of time and digital marketers need to invest much time to create contents to engage the audience.
There is no strength even with a planned strategy. Moreover to the content having to be relevant, it should even have some call-to-action to inspire people to click wherever we would like.
Why email marketing rocks!
1. Return on Investment – ROI
In the business world, results and returns are all that matters. Therefore, the main reason that most businesses invest in email marketing is the fruitful ROI. In 2011, the Direct Marketing Association (DMA) calculated that email marketing campaigns on an average returns £40 for every £1 invested.
2. Easy to measure
One of the striking features of email marketing is the level of control that it gives to marketers. The most email marketing software will allow you to track open, click-through rates and conversion rates, making it easy for marketers to improve the campaign. Hence, with measurable results, marketers can plan strategies accordingly.
3. Easy to create
Email marketing is quite easy to set up and run. Many email marketing platforms offer Drag & Drop Editors, which allow you to create stunning campaigns, quickly and easily. Moreover, you can easily customize your email with attractive templates and stunning designs.
Nowadays, everything is automated. This helps to create a hassle-free and productive system by saving tons of money. Email can be automated and this helps customers to make the right decision at every step of the sales funnel.
Through email marketing, digital marketers can utilize various marketing strategies:
These methods are the most traditional. In addition, these strategies can extend impulsive behavior to customers when launching new products or services.
These strategies help digital marketers to adopt more loyal customers through promoting a loyal relationship between customers and the brand.
Email marketing should be very informational compared to any another marketing tools. These strategies provide relevant information to customers that aid them to have a productive decision in purchasing the brand’s products and services.
This strategy focuses on the physical location of the brand’s stores. This prompts the customers to visit and buy from these stores.
These methods, when used with relevant content, can do smart results for businesses. There is a base of loyal customers in email marketing, who are already interested in the subjects sent by companies. This prompts them to become their subscribers. They have the full freedom whether or not to open and read the emails sent to them.
Social Media Vs Email Marketing
When it comes to social media, content is filtered by their feed based on their interests and activities. Therefore, they don’t reach all the target audience. Email marketing is up to 45 times more practical than social media, according to a recent study done by McKinsey & Company. Additionally, the study showed that the shopping method happens three times quicker in email marketing as compared to social media.
The number of email users is expected to grow to 4.2 billion in 2025! This contradicts the rumour that dictates the death of email marketing.
These statistics leave no room for doubt about the huge potential of email marketing. Since 8 out of 10 affirm that they obtain good results through email marketing. This makes email marketing a vital part of the digital strategy of a company.
Among its advantages are the personalized approach to communicating messages to customers. Most importantly, mail marketing also allows you to perform A / B tests. This allows marketers to experiment with various layouts and settings to increase conversion rate.
And that’s said, email marketing is not going anywhere and digital marketers can look out to email marketing in 2018.
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