Search engine optimization is an ongoing effort to improve your website’s organic search ranking in search engines. SEO is very important to a business especially when people are using mobile devices to search queries at an ever-increasing rate. For fast and better results, we need good SEO tools at our side. In this article, we will cover the best Free SEO tools for 2018.
1. Google PageSpeed Insights
PageSpeed Insights is our top free SEO tools for 2018. This free tool from Google allows you to analyze page loading speed of your website both on the desktop and mobile versions. Thus, it fetches the URL twice, once with a mobile user agent, and other with a desktop user agent.
The PageSpeed Score ranges from 0 to 100 points. A higher score is better and a score of 85 or above indicates that the page is performing well. The tools also suggest recommendations to improve the score of your website. Therefore, this tool is a must have, if you want to rank high in Google search ranks.
The Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Also, Google Analytics allows users to gather high-level, dashboard-type data as well as more in-depth data into the report set. Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions. Google Analytics analysis can detect poorly performing pages with tools such as funnel visualization, where visitors came from, their duration on the website and their location.
3. Google Keyword Planner
The Google Keyword Planner is a useful tool for building strong keyword lists. A free feature within AdWords, Keyword Planner allows you to search for keyword and ad group ideas, see how a list of keywords might perform, and even pool keyword lists to create new keywords. Moreover, it can also help you choose competitive bids and budgets to use in your campaigns.
When you start using the Keyword Planner, you’ll be given four choices:
- Search for new keywords: Allows you to type in a phrase, website, or category to generate new ideas.
- Multiple keywords list: Combines two separate keyword lists to create new keyword combinations.
- Get search volume and trends: Shows the historical trending and search volume data of keywords.
- Get click and cost performance forecasts: Gives you performance projections for your keyword lists based on average bids and your budget.
With these options, Keyword Planner allows you to create a list of keywords that caters the need of the users.
4. Screaming Frog – Spider Tool
The SEO Spider is a desktop website auditor for PC, Mac or Linux. It crawls websites’ links, images, CSS, script, and apps like a search engine to evaluate the site’s SEO. The tool helps to find broken links, analyze Meta details, audit redirects, and discover duplicate content and more. You can use the Spider Tool to crawl up to 500 pages with the free version.
This tool is great for:
- Crawling entire websites
- Auditing redirects
- Discovering duplicate content
- Identifying secure and non-secure pages
- Locating broken links
- Identifying technical issues
GTMetrix is a tool to examine the load speed of a page and provides actionable recommendations for enhancements. This way you can further optimize your website in terms of SEO. You can even compare the speed performance against your competitors! Also, image optimization is an easy process with GTmetrix.
UberSuggest is a similar tool like Google Keyword Planner. The tool finds hundreds of keyword ideas from a seed keyword. No sign-up required and all keywords can be exported to a CSV file.
The Seoptimer is an online website auditor that crawls websites’ links, images, CSS and script to evaluate the site’s SEO. This free tool helps to improve on-page SEO by providing recommendations on factors for improvement. You can also download a free pdf report on the same.
8. SEO PowerSuite
SEO PowerSuite is a desktop software for SEO. This tool contains four powerful tools for keyword research and rank tracking, on-site optimization, backlink analysis, and link building.
SimiliarWeb provides estimated traffic metrics for (almost) any website. It also tells you where that traffic comes from like organic, paid, search, etc. and even lists top referring domains. This tool is very powerful for competitive research.
10. Small SEO Tools
Small SEO tools is a collection of online SEO tools. This website provides tools like plagiarism checker, domain authority checker, grammar checker, backlink checker and more. This tool comes in handy when you want to check plagiarism and grammar. Also, there is article spinner available, which allows you to rephrase articles to avoid plagiarism. The best thing is that Small SEO Tools have a lot of tools under various categories that will help you in your quest to rank your website top in the search engine!
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