Gutenberg – a new publishing innovation from WordPress is all set to revolutionize the art of publishing! Gutenberg is the new editor for WordPress. The project is named after Johannes Gutenberg, who revolutionized printing by inventing a movable type printing press more than 650 years ago.
Gutenberg is introduced as a solution to the drawbacks of current editor. The current editor requires the use of shortcodes and HTML which scares beginners. Gutenberg’s ultimate goal is to make WordPress an easier platform for all.
Gutenberg is still in the testing phase and the team is hoping to get 10,000 plus installations to check for bugs and new ideas. This new feature is expected to roll out in the WordPress 5.0 update.
1. Reason behind Gutenberg
The goal of the block editor is to make adding rich content to WordPress simple and enjoyable. (From WordPress.org)
Gutenberg enables WordPress to build content layouts, not just write articles. It is one of the many transitions happening in WordPress toward a more simplified user experience. (According to Zack Katz, a developer for WordPress)
Users will finally be able to build the sites they see in their imaginations. They’ll be able to do things on mobile they’ve never been able to before. They’ll never have to see a shortcode again. Text pasted from Word will get cleaned up and converted to blocks automatically and instantly. (According to Matt Mullenweg)
2. Gutenberg is a Plugin for now
Gutenberg can be installed on any WordPress site as a plugin. It can be downloaded directly from the WordPress plugin directory.
The plugin is usually updated regularly as it is in developing phase. They clear out bugs and error and add new features from feedbacks from users.
Importantly, this plugin is in its beta and therefore, don’t forget to update whenever there is an update available.
3. Gutenberg Will Be Included in WordPress 5.0
No official announcements have been made about including Gutenberg in WordPress. But it is expected that the new feature will be rolled out in the WordPress 5.0 update. But don’t worry the current editor will be available as a plugin called the Classic editor. The Classic editor plugin can be downloaded from WordPress plugin directory.
4. Gutenberg Blocks & Embeds
Many users found it difficult to search for shortcodes. Gutenberg allows users to easily find content blocks (a Twitter embed, a Facebook embed, or a custom template). This makes embed discovery much easier and allows to establish a content block marketplace in the future.
You can also have image blocks, paragraph blocks or even column blocks within which the elements can be controlled by the user. With the blocks, the customization is now super easier and one click away!
|COMMON BLOCKS||FORMATTING BLOCKS||LAYOUT BLOCKS||WIDGETS|
|Paragraph||Pull Quote||Separator||Latest Posts|
|WordPress||Funny or Die||VideoPress|
5. Standardizing Page Building
Gutenberg’s focus will shift from the editor to the site creation itself. This will bring a standardized method to page building for the WordPress platform. With a standardized method from core could provide a strong framework to include a wide variety of commercial and custom integrations.
6. Focus on Personalization
The Gutenberg editor allows much greater focus on personalization. Thanks to Gutenberg, it will be possible to deliver content based on user attributes. At the backend, the Gutenberg interface has the ability to preview a post based on user attributes.
For instance, on a food blog, subscribers could be shown a block with a recommended content, while new visitors would see a “call to action” like subscribe or join us. Thus, the new editor has an advanced interface where it offers to toggle based on user segments like the new visitor, returning visitor or subscribers.
7. Placeholders and Templates
Gutenberg allows editors to build complex content blocks such as headline, gallery embed, video and more. The editor allows templates to be saved and assigned to pages as “page templates”.
Placeholder blocks can help editors how the distribution of the content need to be placed. As of Gutenberg’s 2.9 release, the project has introduced help and support for templates. This allows developers to define a specific template. When a user creates a template, they will see a page that contains blocks for Title, Image, Date, Location, Description, and more.
8. Collaborative Editing
Currently, collaborative editing for WordPress is unavailable. This is due to post locking feature that prevents writers from overwriting each other’s work. With the Gutenberg editor, collaborative editing is possible on the block level. This allows multiple writers to work on a draft post without the possibility of overwriting.
This extended flexibility allows editors to leave comments or suggestions in the content blocks. Moreover, editorial feedback inline can thus serve as a tool for communication in the collaborative editorial process. This also allows third-party plugins to provide real-time recommendation like SEO, grammar and more.
9. Pros of Gutenberg editor
- No need for a third party page builder plugin
- Blocks can be very helpful in the content creation. Alignment options allow responsive design for all screen sizes.
- It is more mobile friendly. People can edit and publish their posts from their mobile devices on the go.
- The best solution for beginners.
- Ability to create custom blocks and templates.
- Uninstalling Gutenberg won’t break the site. Gutenberg stores information about blocks in HTML codes and these codes are saved n the content itself.
- Copy and paste and formatting features are excellent.
10. Cons of Gutenberg editor
- Users may find difficulty in adapting to the new editor.
- The UI is a bit difficult to use.
- No shortcodes in text columns or paragraph blocks
- Beta mode and issues of consistent bugs.
- Poor reviews and ratings.
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