How To Use Instagram To Promote Your Business And Free Tips?

Leverage Instagram Stories to Showcase Your Business

Nothing is better than Instagram stories to keep your followers engaged in your business and introduce your products and services every day. 

All you need to do is simply create engaging posts or videos that resonate with your brand. But make sure the posts are aligned to user emotions. This is because people get more touched with posts that connect them. And once you’ve created a post, just make it your story.

Don’t forget to see how many “hearts” or “views” you got through the story. This will help you know whether your posts really connect with people. You can also use “Instagram Stories analytics” to determine how people interact with your stories.

Give Your Customers Insights of “Behind the Scenes”

Have you ever watched any film’s behind the scenes? Most properly, yes. Even if you have not seen it, I will tell you that it’s nothing less than a miracle to connect with the audience.

But why is it important? Or what it will really do for your business?

Well, taking your audience to your warehouse or introducing them to your team or things you use to build your product gives your business transparency. And transparency is one of the keys to business success.

 When people see that you’re open to your in-house team and give a brief to their audience, they connect more easily. Thus, more chances of converting potential visitors into paying customers.

Create Your Feed to Balance Product & Lifestyle Shots

This is one of the most important factors to consider when you promote your eCommerce business. Remember, Instagram is a social medium first and an advertising platform second. So, whenever you curate strategies or Instagram posts, ensure to strike a balance between honoring the social roots of Instagram and showcasing your products.

For this, you have to take a bird’s-eye view of your feed. You should check how your feed currently looks – whether it helps you balance. If not, start creating such posts that have a social message or trending meme aligned to your brand.

Find and Use Branded Community Hashtags 

Standing out on this fierce landscape takes a lot of effort and patience. If you want to boost your business growth, you can utilize this trick.

Find the most reputable brand’s hashtags and add them to your posts. You can even add trending hashtags. But make sure that the hashtags are relevant to your business. This is because showing your products on a hashtag that doesn’t relate to your business will not work for you. Even when using a reputable brand’s hashtags ensures that it doesn’t violate its policies.   

Showcase Your Products in the Creative Layer of Instagram Stories Templates

Hiring a graphic designer or video editor is like adding more load on their wallets for startups and mid-size companies. But you know how much creativity matters on Instagram. So, what can you do?

Well, there’s still a way to escape this confusion. What’s that? There are some amazing and robust photo and video editing online applications. These platforms have pre-built templates per the Instagram recommended post and video size. With their easy drag and drop feature, you can easily create appealing posts, and stories.

Here are some of the Instagram photos and video editing online applications: 

• VideoShow
• Horizon
• A Color Story
• Splice
• Adobe Premiere Rush
• Anchor Video Maker
• Animoto
• Foodie
• Beirut
• Canva

Host Q&A Sessions with Your Audience

Businesses more touched with their customers often leverage the maximum benefits. This is because they know exactly what their customers want – whether their current products are up to the market and satisfying their customers’ needs. For this, they conduct huge surveys or send personalized messages to each of their customers requesting them to leave feedback.  Some businesses are afraid of getting negative feedback. This is because they think that it can harm their business. This statement is true to some extent. But you can turn negative feedback into a positive one. How?

Well, you can consider the critics to improve your products. This will make your customers feel that you literally listen to them and do your best to make them happy. You can even reply to your customer who left negative feedback in a way that you care about them and will make improvements to your products.

The next question arises – how to conduct a survey? You can utilize the Instagram Q&A function to create personalized questions and gather all the feedback. Use the data to see whether you need to change your strategy and product quality.

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