Search Engine Optimisation (SEO) is the process of optimizing the websites to rank higher in the search results for a specific set of keywords thereby increasing the organic traffic that our website can be received when people search for information related to our business to the internet. SEO is not only about making your website search engine friendly but also user-friendly too. Thus, SEO is a process for earning traffic through unpaid or free listings.
In the digital marketing world, SEO is the most important factor. The best part of improving the SEO for our website is to find better terms and phrases (keywords) that generate traffic to your website. Making a better search engine friendly website can be developed by building links and marketing the unique value of your site.
The SEO can be defined as a marketing technique that helps to increase the quality of the traffic to your site. Search engine optimization labels a series of steps that you can take to rank higher on Google and thus get free organic traffic from various search queries.
Search Engine Optimization
SEO can be divided into On-Page SEO and Off-Page SEO. On-Page SEO deals with optimizing your content and code for search engines and users whereas Off-Page SEO deals with optimizing external factors that can impact site’s rank in search engine results.
Impact of On-Page SEO on search engine ranking contributes only 30% and the rest 70% is offered by Off-Page SEO. But still, On-Page SEO is very important and it helps the site to list and rank in search engine initially.
Go to: Complete On-Page SEO 2018
Optimizing your web contents results in On-Page SEO. It can include adding Meta tags, optimizing images, keywords, adding great content and more.
The main aspects of On-Page SEO are:
- Page Titles
- Meta description
- Image Alt Tags
- URL structure
- Great content
- Optimized external and internal links
- Sitemap and Robots.txt
Off-Page SEO deals with actions that are done external to the site. These actions can increase traffic to the site, increase trust and authority as well as relevance.
Building backlinks is the core of Off-Page SEO. But it is not all. Other factors include social media optimization, guest blogging etc.
The main aspects of Off-Page SEO are:
- Guest blogging
- Social Media Marketing
- Social Bookmarking
- Forum Submission
- Image and Video Submission
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.
When people make local searches to the search engine, Local SEO can help business owners to find these potential prospects.
Local SEO services offer a much targeted online marketing approach. Local SEO allows you to position your business on search engines and other platforms. This allows potential customers to find your business.
How can Local SEO services help you attract customers?
The local SEO can be the best way to attract the customers to get their attention to the search results. Here are the top reasons as to why using local SEO can attract more customers.
NAP citation should be consistent across all platform.
Name, Address, and Phone number (NAP) citation should remain consistent across all platforms. The NAP citations are added to business listings of search platforms so that they show up in local search. Google will also crawl through other search engine listings to check whether your credentials are matching.
People moving to the internet to find the best local business.
Nowadays people have shifted their focus towards the internet. You probably won’t be remembering the last time you have used yellow pages for references such as contacting a plumber or a nearby TV repairman. Since everything is available at the click of the mouse and all you need is a stable internet connection. The fact remains that online searches for local businesses are increasing and will likely increase more. If your business cannot be found on local searches, then you will very likely miss out on some potential customers.
Fall in Print Media
With the advance of the internet and online platforms, people are least turned on to print media. The use of print media is declining and the local searches can be increased to find the better results.
Importance of online business reviews by the customers
The business reviews and ratings are the most important factor for the customers to find out the best results. If the customers need to find the best results through the internet they check the reviews and they will evaluate the business quality. Local search results use these reviews to rank business on their search list.
Many of the best local SEO opportunities are FREE (for now!)
Listing on Google My Business, Bing Places for Business and on hundreds of other online business directories are free. This is a tremendous opportunity to grow your business with these free listings. It can help increase your ranking in local search results in search engines like Google. Not only are these opportunities free and easy to access, they also help your business gather social proofs, in form of reviews, likes, and mentions. These will also help boost your reputation and improve your chances of ranking well in local searches.
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