6 Updates From Microsoft Advertising Related To Audience Ads .Engine_log
Main highlights of the update
- Microsoft has recently introduced various updates such as Audience Ads bidding, placements, and availability.
- Microsoft has renamed hotel campaigns to Lodging Campaigns with the purpose to comprehend more options of accommodation.
- Performance max of microsoft advertising is still in open beta and it is accessible for testing.
- Microsoft Advertising recently published an article highlighting a number of feature upgrades that are specifically designed to maximize ad campaign budgets, reach new audiences, and expand ad alternatives for particular verticals.
6 Audience ads updates
Six enhancements to Audiences Ads were announced this month, which harness customer intent signals such as searches, site activity, and profile data. Using this information, brands may target customers on MSN, Microsoft Edge, Outlook.com, and other publisher placements who are ready to buy.
Automating real-time bids for budget or conversions
Microsoft is introducing Maximize Conversions and Target CPA to simplify bidding process. Microsoft will be able to automatically modify real-time bids for the number of conversions or an average target CPA (cost per action) over the course of a 30-day period with the help of these technologies.
Access to expanded audience ads
Microsoft has added 58 more markets to its Audience Ads in August on top of new bidding features, therefore, now it is serving 187 total number of territories worldwide.
Predictive Targeting with Audience Intelligence
The recently released predictive targeting for audience Ads utilizes audience intelligence of microsoft to find audiences that are more likely to convert but not considered by any brands.
Placement Across Microsoft Casual Games on Windows Computers
Microsoft is turning up numerous new placements for Audience Ads, that is starting with computer game interfaces in windows. It is expected to be available for all microsoft casual games by 2024.
Ads For Microsoft 365 App Users
Microsoft is rolling out new Audience Ad placements on the free Microsoft 365 app for consumers this month in the US. EU markets can expect it for Android users in January 2024.
Video And CTV Ads
As announced at DMEXCO, Video and CTV Ads connect brands to high-value audiences at scale through online video and connected TV partners.
Microsoft Advertising Updates for Verticals and Professional Services
Microsoft is changing the name of its hotel campaigns to lodging campaigns in order to cover lodging options other than traditional hotels and increase their appeal.
Additionally, Microsoft expanded the number of sector-specific ads throughout its network of search partners, adding ads for credit cards and real estate promotions.
Microsoft launched Property promotion ads firstly for Vacation Rentals, and industry with the goal of attracting vacation rental clients.
Blog post of Microsoft finishes with a reminder for marketers to try the performance max open beta for predictive solutions and automated workflows. Microsoft aims to introduce more professional services advertisements, which also involves automotive and tours and activities.
The thorough upgrades signifies ongoing dedication of microsoft in offering strong tools for brands and marketers to target the right consumers and increase conversions.