Google has introduced a better way for auto dealers to advertise their available inventory of vehicles on Google Search and other Google platforms. Dealerships of all sizes can now more easily submit vehicle inventory data to Google thanks to newly supported structured data markup. Car dealerships can display their available inventory on Google Search, Maps, and Business Profiles through using structured data for vehicle listings. The structured data makes it possible for prospective purchasers to filter and learn about the vehicles that are available on Google, including crucial information like cost, features, and availability. The United States’ desktop and mobile versions of this functionality are now available in English.

Structured data markup is streamlining dealership listings

Google has launched a new method for car dealerships to present their inventory listings. This involves adding markup into the HTML code of dealership websites to display information about available autos. The new markup approach is simpler than Google’s prior strategy, which required dealerships to provide data feed files. Dealerships can incorporate vehicle descriptions, pricing, availability, and other information into their current car listing pages by using structured data. Dealers that find feed files to be too complicated or who have not yet signed up to supply inventory data to Google may find this new option more advantageous. Although Feed files are still a choice.

There are two ways to give Google inventory data.

Car dealerships can provide data feeds to Google’s automobile listings partner site in addition to using structured data markup to share information about their inventory. Both strategies are advantageous and suitable for various objectives.

Structured data markup is reasonably simple to set up and maintain, although Google may take longer to notice changes. feed file uploads guarantee that Google will see all inventory data even though they can involve additional system development work. It is crucial that the information in the feeds and markup match if dealerships employ both strategies to prevent inconsistencies.

Monitoring and fixing structured data with search console

Google is enhancing Search Console so that webmasters can monitor and correct issues with structured data markup for vehicle listings more easily. A new Rich Results report that displays valid and incorrect items on pages with vehicle listing markup is one of the enhancements. This makes it easier for dealerships to monitor problems with the markup implementation.

Testing of structured data with the rich results test

Google also provides the Rich Results Test, which allows dealerships to quickly check their structured data markup by adding a URL or code snippet. It provides immediate feedback on the accuracy of the markup without requiring Rich Result Report changes.

Summary

Google is making it simpler to search, filter, and learn about available models in addition to giving car dealerships new methods to display their inventory through structured data markup. Dealerships ought to think about adding structured data markup to their current listing pages or establishing data feeds through the Google gateway.